SEO (Search Engine Optimization) and Digital Marketing are two closely related concepts that are essential for businesses to succeed in the modern world. SEO refers to the process of optimizing a website or online content to improve its visibility and ranking on search engines like Google, Bing, and Yahoo. This involves various techniques such as keyword research, on-page optimization, link building, and content creation. The goal of SEO is to increase organic traffic to a website, which in turn can lead to more leads, conversions, and revenue for a business.
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